People buy stuff.  That’s the bottom line.  Those infomercials pitching the most comical products you have ever seen exist for a reason: people buy.  Like many of you we chuckled at some of the contraptions pitched on late night TV and many of you have probably purchased one of these products with the knowledge that you didn’t need it.  Why did you get it?  Because of the pitch.  The pitch is what lures us in to purchase a Sham-Wow, Snuggie, Magic Bullet, Hercules Hook, Easy Feet, Mighty Putty, Ped Egg, etc…  These items have grossed hundreds of millions of dollars because they are pitched in such a way that consumers believe their life will be made easier by purchasing these products. 

    Small businesses cannot afford to advertise on TV.  Making and broadcasting a commercial is time consuming, technically difficult and expensive.  How do you reach your market without being able to appeal to the masses?  There are some easy steps you can take that will help you reach your customers without breaking the bank.  Before spending capital on marketing, you must know who your target audience is.  Once you have identified your audience, you need to choose the proper medium to get your message out.  This is difficult.  You can spend thousands putting ads in the local newspaper but if you are targeting college students, you are throwing your money away.  Trying to reach senior citizens?  Twitter is not your best option.  Facebook maybe, but definitely not Twitter.  Need to advertise to parents?  By definition, parents have children and children are in the schools, so you find a way to reach the parents through the schools.  Again, not as easy as it sounds.  It takes a targeted, effective approach that will not only reach your customers but catch their interest.  This is where we come in.  We’ll take your marketing to the next level and turn that marketing budget into increased revenue.

    The title of this article is “There is a Market for Everything,” and we mean it.  America is a consuming society.  We love to spend on items that will make (or that we THINK will make) our life easier, better, happier, or more enjoyable, just to name a few reasons we make a purchase.  Getting your customers to believe that your product will improve their life is the key.  It doesn’t take much, but you must have the key.  We provide the key.  You’ll find your market, reach your market and your business will break out of its current slump.

    It doesn’t matter what business you are in, we’ll find your customers.  No matter what anyone says, the money is out there.  Your business is not failing because of the economy.  Plenty of businesses are THRIVING in this current economic climate so you cannot blame the economy.  The stock market is hitting all-time highs because companies are growing, succeeding, prospering.  People are spending money and there is plenty out there for you and your business.  We’ll show you how to get it.

For marketing assistance contact The Hardy Group: or 434-770-0230